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Customer Experience Cases

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Heinz Mayonnaise

How do we get people to try out mayonnaise made by a ketchup brand?

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Whiskas Casserole

How can we get 1800 cat lovers to try new cat food, while also generating online content?

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Organix

How do we get as many moms as possible to join the No Junk promise?

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Organix Knijpzakjes

How do we gather insight about product packaging while creating a buzz about it?

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Karvan Cévitam GO

How do we get people to try out and experience the convenience of a new product?

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Nutrilon

How do we get the word out among young moms about the best alternative to baby nutrition?

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How do we motivate people to taste and share a new formula of lemonade?

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TeamNL

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How do we connect with our 80.000 followers?

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Lassie Rijstbodems

How do we bring a product like Lassie's pie crust mix to customers' attention?

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TomTom Rider

How do we improve the online rating of our product?

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Ziggo Horizon TV

How do we make people feel at ease with our product?

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iRobot Roomba

How can we get user generated content centered around our product?

Employee Experience Cases

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Philips VPC Learning

How do we teach employees how to use our online innovation tool in an engaging way?

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Rainmen

( In progress )

After re-positioning our brand, how do we engage new clients and partners?

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Star-shl

How do we convey our new company culture to 1700 employees after a merger?

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Rozet

How do we teach our staff to think in a more market-oriented and com-

mercially viable way?

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Philips Onboarding

( In progress )

How do we onboard marketers at Philips in a way that's not only clear, but also interactive?

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RedLogic

How do we find our new VMWare specialist?

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Hilverzorg

( In progress )

How do we create a recruitment strategy for young nurses in a highly competitive job market?

Value Proposition Creation Cases

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Bosch Innenkamera

How do we find out what people think about several product types?

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Doctors Without Borders

How do we find the proposition that is most attractive for prospective donors?

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Beerwulf

How do we add experience to a service, in a way beer lovers enjoy?

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Ziggo Zakelijk

How do we validate and expand our value proposition while involving both customers and prospects?

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Liberty Global

( In progress )

( In progress )

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