Customer Experience Cases
How do we get people to try out mayonnaise made by a ketchup brand?
How do we get as many moms as possible to join the No Junk promise?
How do we make people feel at ease with our product?
How can we get 1800 cat lovers to try new cat food, while also generating online content?
How do we gather insight about product packaging while creating a buzz about it?
How do we get people to try out and experience the convenience of a new product?
How do we get the word out among young moms about the best alternative to baby nutrition?
How can we get user generated content centered around our product?
How do we motivate people to taste and share a new formula of lemonade?
How do we connect with our 80.000 followers?
How do we bring a product like Lassie's pie crust mix to customers' attention?
How do we improve the online rating of our product?
Employee Experience Cases
How do we teach employees how to use our online innovation tool in an engaging way?
After re-positioning our brand, how do we engage new clients and partners?
How do we convey our new company culture to 1700 employees after a merger?
How do we teach our staff to think in a more market-oriented and com-
mercially viable way?
How do we onboard marketers at Philips in a way that's not only clear, but also interactive?
How do we find our new VMWare specialist?
How do we create a recruitment strategy for young nurses in a highly competitive job market?
Value Proposition Creation Cases
How do we find out what people think about several product types?
How do we find the proposition that is most attractive for prospective donors?
How do we add experience to a service, in a way beer lovers enjoy?
How do we validate and expand our value proposition while involving both customers and prospects?
