Further Reading
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(DUTCH) De kerstaanbieding van C.Journey
Bij C.Journey houden we van aanbiedingen, en dat laten we zien. Voor onze vernieuwde propositie maakte onze baas Robbert Cornelissen een...
Ten Things to Learn from the World Employer Branding Event 2019
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Stop Overwhelming Your New Hire!
(Source: entrepreneur.com) It's tempting to show the new guy all the how-to's and quick-start-guides your company has to offer, but this...
Can Businesses Still Afford to Not Be Digital?
(Source: marketingtechnews.net) Short answer: not really. If you're looking to give people a proper customer experience, you need to do a...
Smaller Audiences, Better Targets
(Source: medium.com) Influencer marketing is maturing as a marketing strategy. It has already known its ups and downs in its short life,...
Marketing in 2019
(Source: marketingdive.com) Marketing Dive takes a look at the announcements and predictions of 2019. Technology will continue to be a...
FMCG Brands Connecting with Customers
(Source: cmo.com) This CMO article by Rian Newman showcases three memorable examples of social campaigns that make people want to get...
Thinking About Starting Consumer Trials?
(Source: bizfluent.com) What's the best way to give out samples or reach an audience with your product? If you're out of ideas, here are...
5 Examples of How Learning Can Be Gamified
(Source: yukaichou.com) How can you avoid boring seminars and courses filled with buzzwords? Here are 5 successful examples of gamified...
Brands That Make Customers Feel Respected
(Source: hbr.org) What companies really "get" their customers? Trevail et al. of the Harvard Business Review explain their Customer...
Now New Next
(Source: mckinsey.com) The folks at McKinsey look at the top growing brands and how they achieved their growth goals. There are three...
(DUTCH) Innoveer Zoals Airbnb, Uber en Google
(Source: frankwatching.com) Alles kan anders, en verandert constant. Met dat in je achterhoofd kun je grote stappen maken, als je durft....