Oct 15, 20191 min read(DUTCH) De kerstaanbieding van C.JourneyBij C.Journey houden we van aanbiedingen, en dat laten we zien. Voor onze vernieuwde propositie maakte onze baas Robbert Cornelissen een...
Jan 28, 20191 min readCan Businesses Still Afford to Not Be Digital?(Source: marketingtechnews.net) Short answer: not really. If you're looking to give people a proper customer experience, you need to do a...
Dec 5, 20181 min readFMCG Brands Connecting with Customers(Source: cmo.com) This CMO article by Rian Newman showcases three memorable examples of social campaigns that make people want to get...
Sep 27, 20171 min readThinking About Starting Consumer Trials?(Source: bizfluent.com) What's the best way to give out samples or reach an audience with your product? If you're out of ideas, here are...
Nov 1, 20161 min readBrands That Make Customers Feel Respected(Source: hbr.org) What companies really "get" their customers? Trevail et al. of the Harvard Business Review explain their Customer...
Jul 22, 20161 min readGive Your Customers an Experience(Source: bigthink.com) Cornell psychologist Thomas Gilovich explains that experiences are the source of far more joy for the consumer,...