Aug 10, 20161 minThe Science Behind Free Trial Users(Source: ama.org) Trials can be risky, because of the type of consumer they attract. However, making them engage with the product and...
Aug 10, 20161 minThe CEO Guide to Customer Experience(Source: mckinsey.com) This is a must-read for anyone that wants to dive deeper into that most fundamental marketing question: What do my...
Jul 22, 20161 minGive Your Customers an Experience(Source: bigthink.com) Cornell psychologist Thomas Gilovich explains that experiences are the source of far more joy for the consumer,...