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Heinz makes ketchup, right? And someone else makes mayonnaise. Well, that's history. Now you can also get Heinz [Seriously] Good Mayonnaise!

 

This idea was too good to be true, research showed. People had to taste it. So we came up with a Word of Mouth campaign using mobile experiences. That way, all the mayo lovers could try it themselves and tell us what they thought.

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