Moms want to buy healthy food for their babies. But making sure there’s no junk in it is one thing - will my baby like it, is the question that drives a mom to buy.
Organix knew how to combine these two, giving a no-junk promise in a way babies would love. We got as many babies as possible to taste Organix, and their moms to spread the word about it. Using our mobile experiences we gathered insights about packaging, encouraged moms to share and got a lot of user generated content. Lots of happy faces!