Organix promises tasty foods for babies and toddlers. Made with only the best organic ingredients and No Junk. New in their range were the pouches. We selected 1000 mothers from our panel, with babies between six and eighteen months old, who shop at Albert Heijn. To get them to try, enjoy and recommend the new product, both on- and offline we built a C.Journey with the look and feel of the Organix brand.