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    • Nov 1, 2016
    • 1 min read

Brands That Make Customers Feel Respected

Updated: Dec 12, 2018

(Source: hbr.org)

What companies really "get" their customers? Trevail et al. of the Harvard Business Review explain their Customer Quotient (CQ) study, a foray into what kind of communication gives your customers a sense of respect, and makes them come back to you and remember you.


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