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The Science Behind Free Trial Users

  • Writer: C.Journey
    C.Journey
  • Aug 10, 2016
  • 1 min read

Updated: Dec 12, 2018

(Source: ama.org)

Trials can be risky, because of the type of consumer they attract. However, making them engage with the product and keep using it seems to be the way to success. In a 2015 study, this relationship was explained.


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