Trials can be risky, because of the type of consumer they attract. However, making them engage with the product and keep using it seems to be the way to success. In a 2015 study, this relationship was explained.
(Source: bizfluent.com) What's the best way to give out samples or reach an audience with your product? If you're out of ideas, here are some tips to make trialling a success. Read more
(Source: bigthink.com) Cornell psychologist Thomas Gilovich explains that experiences are the source of far more joy for the consumer, and are remembered far longer and more fondly than material posse