Hansaplast Spiral Heat
Did you know one in three adults suffers from back pain? And that the only proven solution to back and muscle pain is a combination of heat and movement? Unfortunately, many remedies are pricey or inconvenient.
That's why we got two groups of our nano-influencers to create awareness around back pain. Then, they tested out and shared Hansaplast's new Spiral Heat heat patches. No more painful days!
KPIs:
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4.187 Participants
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500 pain relievers selected
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Over 70.000 WoM interactions
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250 total reviews collected on different platforms
iRobot Roomba®
How do you adjust when a new pet enters your home? Roombas are kind of like new pets - not everybody is used to having a home robot.
Using our mobile experiences we got insight into how people interact with this product, and made them share their own content showing them using it. Thanks to the high engagement with our journeys, this resulted in a sales spike for iRobot.
Additional KPIs for this campaign are confidential.
Moms want to buy healthy food for their babies. But making sure there’s no junk in it is one thing - will my baby like it, is the question that drives a mom to buy.
Organix knew how to combine these two, giving a no-junk promise in a way babies would love. We got as many babies as possible to taste Organix, and their moms to spread the word about it. Using our mobile experiences we gathered insights about packaging, encouraged moms to share and got a lot of user generated content.
KPIs:
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Online reach: 45.000
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NPS Jump of +22
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User Generated Content:
751 photos and videos -
97,9% joined the No Junk promise!
Organix
Organix promises tasty foods for babies and toddlers. Made with only the best organic ingredients and No Junk. New in their range were the pouches. We selected 1000 mothers from our panel, with babies between six and eighteen months old, who shop at Albert Heijn. To get them to try, enjoy and recommend the new product, both on- and offline we built a C.Journey with the look and feel of the Organix brand.
KPIs:
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NPS Jump of +72!
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Total WoM: 71.900
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User Generated Content:
600 photos and videos
Organix Knijpzakjes
The bond between a mother and her child is something special. No wonder parents are keen about talking about their kids. We used that to our advantage - conversations should be organic and pleasant, not awkward and sales-pitchy.
Our journeys help with that. In a campaign for Nutricia, we got 1.000 moms to talk about baby formula. By sharing trials with their friends and creating groups of moms to talk to, they averaged a reach of 33 conversations each, and up to 45 for active users. Happy faces all around!
KPIs:
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Average trials handed out per tester: 7
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Average conversations started per tester: 33, up to 45 for active users.
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User Generated Content:
1149 photos and 115 videos -
Total WoM: 166.000
Nutrilon Opvolgmelk 2
TeamNL
How do you go from acquisition to retention? That was the key challenge for TeamNL and their sponsors. With engagement, is the answer. We engaged thousands of supporters around the Dutch Olympic contestants with gamified customer journeys.
