Hansaplast Spiral Heat
Did you know one in three adults suffers from back pain? And that the only proven solution to back and muscle pain is a combination of heat and movement? Unfortunately, many remedies are pricey or inconvenient.
That's why we got two groups of our nano-influencers to create awareness around back pain. Then, they tested out and shared Hansaplast's new Spiral Heat heat patches. No more painful days!
This campaign is still in progress.
Heinz [Seriously] Good Mayonnaise
Heinz makes ketchup, right? And someone else makes mayonnaise. Well, that's history. Now you can also get Heinz [Seriously] Good Mayonnaise!
This idea was too good to be true, research showed. People had to taste it. So we came up with a Word of Mouth campaign using mobile experiences. That way, all the mayo lovers could try it themselves and tell us what they thought.
KPIs:
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Chefs de mayo: 14.500
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Shares on social media: 11.432
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NPS Jump: +24 (NL) / +13 (BE)
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Total product interactions:
over 3 million.
Whiskas Casserole
Whiskas creates pet food for the true connoisseurs among cats. Their line of wet food, Whiskas Casserole, deserved a place in the spotlight, so through our specially designed journeys, we got a huge group of cat lovers to create photos and videos of their cats, post on social media, and share the food with other cat lovers in the neighbourhood.
KPIs:
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Cat lovers: 1.800
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Total WoM: 323.800
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NPS Jump: +37
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User Generated Content:
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3.676 photos and videos
Karvan Cévitam GO
Karvan Cévitam GO is an innovation with which you can add flavour to your water. Our mobile experiences helped 10.000 people to spread the flavour and the fruity fun to hundreds of thousand of people in the Netherlands.
KPIs:
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Flavour makers: 10.000
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Total product interactions: 2.7 million
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NPS Jump: +37 (product) +19 (brand)
Zero sugar means you can have as much as you like. So keep playing. By adding fun and games to the product with small customer journeys tens of thousands of kids got a taste of this new 0% sugar drink.
KPIs:
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Testers: 5.000
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Total product interactions: 2 million Average of 6 samples handed out + 20 people tried
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NPS Jump: +35 (product) / +10 (brand)
Karvan Cévitam 0%
Lassie Rijstbodems
Dutch supermarkets offer between ten and fifteen thousand different products. There are the obvious products like bananas and Coca Cola, but there are also a lot of shelf keeping units (SKUs) you have never heard of, let alone tried.
Lassie's rice pie crust mix was one of them. We got people to make it and taste it, and we discovered some-thing interesting: an overwhelming majority preferred is as cake, over dessert.
KPIs:
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Bakers: 500
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Total product interactions: 40.500
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NPS Jump: +15
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User Generated Content:
over 300 photos
Moms want to buy healthy food for their babies. But making sure there’s no junk in it is one thing - will my baby like it, is the question that drives a mom to buy.
Organix knew how to combine these two, giving a no-junk promise in a way babies would love. We got as many babies as possible to taste Organix, and their moms to spread the word about it. Using our mobile experiences we gathered insights about packaging, encouraged moms to share and got a lot of user generated content.
KPIs:
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Online reach: 45.000
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NPS Jump of +22
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User Generated Content:
751 photos and videos -
97,9% joined the No Junk promise!
Organix
Organix promises tasty foods for babies and toddlers. Made with only the best organic ingredients and No Junk. New in their range were the pouches. We selected 1000 mothers from our panel, with babies between six and eighteen months old, who shop at Albert Heijn. To get them to try, enjoy and recommend the new product, both on- and offline we built a C.Journey with the look and feel of the Organix brand.
KPIs:
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NPS Jump of +72!
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Total WoM: 71.900
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User Generated Content:
600 photos and videos
Organix Knijpzakjes
The bond between a mother and her child is something special. No wonder parents are keen about talking about their kids. We used that to our advantage - conversations should be organic and pleasant, not awkward and sales-pitchy.
Our journeys help with that. In a campaign for Nutricia, we got 1.000 moms to talk about baby formula. By sharing trials with their friends and creating groups of moms to talk to, they averaged a reach of 33 conversations each, and up to 45 for active users. Happy faces all around!
KPIs:
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Average trials handed out per tester: 7
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Average conversations started per tester: 33, up to 45 for active users.
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User Generated Content:
1149 photos and 115 videos -
Total WoM: 166.000
Nutrilon Opvolgmelk 2
TeamNL
How do you go from acquisition to retention? That was the key challenge for TeamNL and their sponsors. With engagement, is the answer. We engaged thousands of supporters around the Dutch Olympic contestants with gamified customer journeys.
Tomtom needed recommendations on Amazon Germany for their motercycle product Tomtom Ryder. We selected 100 motorcyclists from our panel. These were challenged to experience the Tomtom Ryder in several ways in a C.Journey. The result? Great fun and high recommendations.
In fact, reviews on Amazon after the campaign shot from only 3 to over 4 stars!
TomTom Rider
Ziggo Horizon TV
Instead of having to go through a thumb thick user manual, new users of Ziggo Horizon TV were treated to an onboarding experience that made exploring the possibilities of the product fun, resulting in an NPS jump of 22 and significant decline in customer care during set up.
Additional KPIs for this campaign are confidential.
iRobot Roomba®
How do you adjust when a new pet enters your home? Roombas are kind of like new pets - not everybody is used to having a home robot.
Using our mobile experiences we got insight into how people interact with this product, and made them share their own content showing them using it. Thanks to the high engagement with our journeys, this resulted in a sales spike for iRobot.
Additional KPIs for this campaign are confidential.