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    • Dec 5, 2018
    • 1 min read

FMCG Brands Connecting with Customers

Updated: Dec 12, 2018

(Source: cmo.com)

This CMO article by Rian Newman showcases three memorable examples of social campaigns that make people want to get involved with brands. All three cases are from the Asia Pacific region, where specific cultural norms and values are paid attention to.


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