The CEO Guide to Customer Experience

Updated: Dec 14, 2018

(Source: mckinsey.com)

This is a must-read for anyone that wants to dive deeper into that most fundamental marketing question: What do my customers want? McKinsey takes you through the most important steps when trying to answer that. Not just touchpoints, but the whole customer journey.


Read more




10 views

Recent Posts

See All

Bij C.Journey houden we van aanbiedingen, en dat laten we zien. Voor onze vernieuwde propositie maakte onze baas Robbert Cornelissen een artikel met een helder aanbod. Wil je weten waar je aan toe ben

(Source: marketingtechnews.net) Short answer: not really. If you're looking to give people a proper customer experience, you need to do a lot to keep up, these days. Customers have become increasingly

(Source: cmo.com) This CMO article by Rian Newman showcases three memorable examples of social campaigns that make people want to get involved with brands. All three cases are from the Asia Pacific re