The CEO Guide to Customer Experience
- C.Journey
- Aug 10, 2016
- 1 min read
Updated: Dec 14, 2018
(Source: mckinsey.com)
This is a must-read for anyone that wants to dive deeper into that most fundamental marketing question: What do my customers want? McKinsey takes you through the most important steps when trying to answer that. Not just touchpoints, but the whole customer journey.

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