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The CEO Guide to Customer Experience

  • Writer: C.Journey
    C.Journey
  • Aug 10, 2016
  • 1 min read

Updated: Dec 14, 2018

(Source: mckinsey.com)

This is a must-read for anyone that wants to dive deeper into that most fundamental marketing question: What do my customers want? McKinsey takes you through the most important steps when trying to answer that. Not just touchpoints, but the whole customer journey.





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